On October 10-11, our company took part in the conference on household chemicals and cosmetics COSMO POBUT 2023. The main goal of the conference was the growth of the Ukrainian Home & Personal Care market in Ukraine. This year, the conference brought together more than 150 visitors and speakers, including manufacturers of household chemicals and cosmetics, retailers, distributors, importers, suppliers of raw materials and components and containers, equipment and logistics.
Our Chief Technologist made a presentation on the topic "Development of a new brand: own production or private label". The report was followed by a lively discussion, in which both manufacturers (regarding the prospects and economic feasibility of such a collaboration) and retailers shared their thoughts, talking about the experience of cooperation with various contractors. Based on the feedback after the speech and communication on the sidelines, this topic turned out to be important and relevant for many retailers and aspiring entrepreneurs.
It should be noted that the speakers' reports covered many really useful issues from legislative initiatives and changes, to new types of raw materials for production, from production management in a crisis, to methods and approaches to the sales system and the capture of European markets by Ukrainian products, which are really high-quality and in demand even among fastidious buyers.
We thank the organizers for the invitation and the opportunity to convey our opinion to our market partners, and we hope to take part in COSMO POBUT 2024 next year, after our Ukrainian victory!